The VCP Process® Explained, by Dr. Ivan Misner


At the core of the BNI philosophy, right there along with Givers Gain, is the VCP Process: Visibility + Credibility = Profitability. In this short video, Dr. Ivan Misner gets into detail about what the process is, the importance of each facet of the process, and why the process works so successfully. Best of all, he does all this in his casual way of speaking, so even the non-BNI’er can easily understand.

I really enjoy listening to this guy speak. It would be so easy for him to fall into a Billy Mays-type personality and over-sell everything that BNI is about, because it IS so successful, and it IS so important to know. But he doesn’t, instead always keeping things to a “Hey, I’m Ivan, and you are?” casualness. And, well, how many top-dog business founders do you know who reference Herb Tarlek in their speeches? 🙂