After 16 years in the sign business, and nearly a lifetime in retail prior to that, John Swanson knows what he’s talking about. So pay attention! The owner of southwest Missouri’s Sign-A-Rama franchise, John appreciates that every day is still a challenge; putting up a sign means more to John than building and installing a piece of plastic or stone.

Why is John still excited to be going to work after all these years? Because he thoroughly enjoys helping his customers achieve the results they want from signage. Did you know that the minimum increase in business from putting up new signage — the minimum — is 15%? That’s because 85% of your customers live within 5 miles of your establishment, and pass by it 50 to 60 times a month, yet most will never notice you’re there unless they’re standing on your doorstep.

John’s motto at Sign-A-Rama is “We turn drive-by traffic into walk-in traffic.” The first thing he will do with any new or potential customer is provide an analysis of your current situation, and what it will take to improve it, to attract those who have yet to notice you. He also makes sure that the most important part of your name or message shows up the strongest; after all, a business sign isn’t just the name of your business, but a method of selling to your potential customers.

Sign-A-Rama uses state-of-the-art technology to create your signage, and only the BEST materials — and that may be the most important thing of all. They can create any kind of sign from simple name badges all the way up to those huge roadside pylons — they truly are the “one stop sign shop.” You owe it to yourself to check out their online catalog, at the web address below.

Even though he still loves his work, John loves his time off as well, particularly when it comes to boating. John’s dream is to travel The Great Loop by boat some day. (If you’re curious as to what that is, check out this website by the coincidentally-named Capt. John.)  A member of Business Power Network for several years now, John would love to have a printer, a photographer, and an office supply company to pass referrals to.  Let’s get out there and help John find those referral partners, and help educate the world about signs!

Website: www.signarama-springfieldmo.com

Facebook: www.facebook.com/SignARamaSpringfield

Google +: plus.google.com/109029226866534154374/about

LinkedIn: www.linkedin.com/in/johnrswanson